Digital Marketing

 

Search engine optimization is the process of increasing traffic on the website through organic search results. It makes a company’s website or web page more discoverable on the Search Engine Results Page (SERP) and hence drives traffic and sales.

SEO

Search engine optimization is the process of increasing traffic on the website through organic search results. It makes a company’s website or web page more discoverable on the Search Engine Results Page (SERP) and hence drives traffic and sales.

SMO

Social media optimization is used to increase the online presence of an organization by using different social media handles. It is used to increase awareness about a company’s new product to the customers. It drives traffic from both social site referrals and search engines.

SMM

Social media marketing is used to promote a website and increase its traffic through social networking sites. It works on the principle of organic search, meaning if a website’s social page is more active its position on the web results increases.

SEM

Search engine marketing is used to increase a website’s visibility on the search engine results page through paid ads. These ads are known as pay-per-click ads which can be small text-based ads or product listing ads known as shopping ads.

ORM

Online reputation management means improving a company’s reputation and how it is viewed online. It includes making strategies that can influence people’s opinions about an organization or a person. A positive reputation can drive good traffic to the website.

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